Saturday, January 24, 2009

National Press Release For My Book

New Book FROM GRADUATION TO CORPORATION:
THE PRACTICAL GUIDE TO CLIMBING THE CORPORATE LADDER ONE RUNG AT A TIME Helps New College Grads Understand
And Adapt To The Older Corporate Mentality

Los Angeles, CA - - College students and recent grads (part of the group known as “Generation Y” and “The Millennials”) think differently than do their future bosses in the corporate, business, educational and professional worlds. So the new book FROM GRADUATION TO CORPORATION: THE PRACTICAL GUIDE TO CLIMBING THE CORPORATE LADDER ONE RUNG AT A TIME—by Andy Teach, a 27-year corporate veteran—is a comprehensive guide to understanding their new work environment and narrowing the gap between their expectations and those of their supervisors.


Teach covers such topics as good and bad résumés, interviews, dealing with difficult bosses and co-workers, appearance, staying organized, office romance, networking, standing up to the boss and how to ask for promotions and raises. He lists 72 corporate commandments, including: be an initiator, accept constructive criticism, control your temper, leave personal problems at home, embrace change, maintain a positive attitude and a sense of humor, take responsibility for your actions, willingly work overtime, return phone calls and e-mails promptly, keep your supervisor informed of your progress and remember that one of your main jobs is to make the boss’s job easier.


“In recent years, I noticed how some members of Generation Y had a different attitude toward work that resulted in generational conflicts with their superiors, and I wanted to write a book that would help them manage the generation gap better as well as help their bosses manage them better,” Teach explains. “Some Gen Yers think the company should accommodate them, but actually they need to understand and accommodate their supervisors more if they are to succeed.”


Despite his own success, the author found out the hard way that you can never rest on your laurels. After working for the same two bosses in the same department of a major television and motion picture studio for 23 years, Andy Teach found himself on the unemployment line. What makes this book unique is that its author not only gives us his candid account of his climb up the corporate ladder, but he also discusses the factors behind his fall from the top rungs—pointing out pitfalls and stepping stones that can allow readers to learn from his long practical experience.

A Los Angeles attorney declares: “This book covers a lot of ground and could benefit anyone in the work force. The author addresses potential career landmines in such areas as how to respond to specific interview questions, how to manage office politics and gossip, how to negotiate a raise or promotion using specific strategies, when to stand up to your boss and knowing when it's time to start looking for another job.”

A Princeton University student comments: “This book was informative, helpful and an enjoyable read. Because the author explains what he did both right and wrong, it offers a different perspective and really addresses all types of issues in the corporate world. I would definitely recommend it to anyone who is thinking of entering the corporate world.”

Teach says: “In today’s tough economic climate, two of the most important things for young people are obtaining a job and keeping a job. Finding ways to avoid conflict with bosses and older co-workers is key to staying employed when the economy forces bosses to lay someone off.”

Recently, Teach has been making a lot of suggestions on the young professionals’ website brazencareerist.com. Additional information on the author and the book can be found on his Facebook profile, on Squidoo-squidoo.com/GenerationY-TheMillennials and on his website onerungatatime.com. He is available for speaking engagements/lectures at colleges, universities and corporations.

ABOUT AUTHOR ANDY TEACH
Andy graduated from Rutgers College in 1980 with B.A. degrees in Business Administration and Human Communications. He worked as an assistant media planner for a Top 10 advertising agency in New York City, rising to media planner within six months. He was then assistant account exec at another NYC ad agency. In 1983, Teach moved to Los Angeles, where he worked for a year as a production assistant for a television production company. In 1984, he got a job at a major television and motion picture studio in the research department, where he worked for 23 years, earning six promotions: from research clerk to vice-president.

Teach has traveled to all seven continents, has guest lectured on media at UCLA and is currently a consultant for a TV syndication firm.

From Graduation to Corporation

284-page paperback: $17.95
Published by AuthorHouse
ISBN-10: 1-4389-3063-1; ISBN-13: 978-1-4389-3063-3
Available for purchase on Amazon.com, barnesandnoble.com, borders.com, target.com and on Teach’s website onerungatatime.com.


January 2009

Media Contact:
Charlie Barrett, The Barrett Company Communications, Los Angeles, CA
310-471-5764; Email: cbarrett@thebarrettco.com

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